Many people follow the actor Will Smith according to Giuliano (2015). This means he apparently has many fans. The term fans are used to classify people based on a number of factors. For example, fans can be people who like your work, follow you and your creations or even the people who support your work (“Week 10: Collaborating with Fans – Self-Directed Practitioners – Medium”, 2015).
Figure 1 (Drusany, 2015)
Fans can become very helpful to creators. This is more relevant currently with the uprising and penetration of social media. According to Lee (2014), self-promoting on social media is made easier with some rules. If applied correctly, it can help boost our fan base. A good fan base can help in a lot of things. Some examples are crowdfunding, fan marketing, and fan response. These are connected to social media and the internet which again has made this easy for creators, especially small creators. The concept of fan marketing is very smart as we are using people who technically admire our products to market them free of cost.
Figure 2. (Catalyst Consulting image, n.d.)
Crowdfunding is where the title of the blog is more highlighted. This doesn’t mean that all other aspects including fan response, fan marketing, and fan approval are not as helpful as crowdfunding. However, crowdfunding is a little different. According to Prive (2012), a creator with an idea or concept of a project makes an attractive and convincing message to the public and his or her fans explaining the project or product and asking for funds to complete the project. Examples are Kickstarter and Indiegogo. The best part is that anyone interested in the project can help build it and get some small rewards for it. So, unlike social media, where hitting the share button does not cost anything, crowdfunding is where people spend hard earned money to support projects they like. It makes a difference.
Catalyst Consulting image,. Retrieved from https://www.godigitalmarketing.com/learn/blog/why-sports-fans-love-social
Giuliano, K. (2015). The 10 most popular celebrities on Facebook. CNBC. Retrieved 10 April 2017, from http://www.cnbc.com/2015/06/09/the-10-most-popular-celebrities-on-facebook.html
Lee, K. (2014). The Art Of Self-Promotion On Social Media. Fast Company. Retrieved 10 April 2017, from https://www.fastcompany.com/3032287/the-art-of-self-promotion-on-social-media
Prive, T. (2012). Forbes Welcome. Forbes.com. Retrieved 10 April 2017, from https://www.forbes.com/sites/tanyaprive/2012/11/27/what-is-crowdfunding-and-how-does-it-benefit-the-economy/#12d27aabe63e
Week 10: Collaborating with Fans – Self-Directed Practitioners – Medium. (2015). Medium. Retrieved 10 April 2017, from https://medium.com/self-directed-practitioners/week-10-collaborating-with-fans-c2cfff5d64fe